FWD - Christmas Instant Game
With FWD, insurance must be easy-to-understand. We want to deploy instant game on facebook to engage with peoples and make them happy in Christmas.
- Facebook AR / Instant Game
- Digital Campaign
We got the brief from agency before launching day (Christmas) just 7 days. During the research, this is very new platform on facebook, and there ZERO games was published under a brand name in Vietnam market.
Since timeline is rush, we need to dedicate process by 02 task: One for develop game based on flow - as brief, and another one for facebook approval to double check & verify process to publish an instant game.
This is first ever game - which published under a brand name (FWD) in Vietnam market - without media but this game easy to reach 30K+ peoples with 10K+ player
